Minggu, 30 November 2008

BACTERIAL DISEASES

I. Murine Respiratory Mycoplasmosis (MRM)

A. Etiology: MRM is caused by Mycoplasma pulmonis. MRM is typically a chronic disease of the upper and lower respiratory tract. MRM shortens the life span of the rat, and leads to experimental results of dubious value.

B. Transmission: Direct contact, aerosol, and intrauterine (congenital) are three known modes of transmission. M. pulmonis has been identified in some conventionally-housed research colonies and pet store animals.

C. Clinical signs: Most infections are subclinical with Mycoplasma carried in the upper respiratory tract and uterus. The acquisition of primary viral or bacterial respiratory pathogens enhances subclinical mycoplasmal infections. Early signs of overt disease may include a red (porphyrin) oculonasal discharge, and nasal stridor.

As the organism travels along the respiratory tract, otitis media, labored breathing, ungroomed hair coat, anorexia, chattering and coughing, and hunched posture may be observed. Chronic uterine infections may result in decreased litter size, but usually no clinical reproductive disorder is noticed.

D. Pathology: A purulent discharge may be found on the nasal mucosa and within the tympanic bullae. Purulent exudate can be found in the trachea and in the bronchi. In some cases, the lungs may be grossly normal. In pneumonic lungs yellow foci of bronchiectasis and red to grey areas of consolidation are found in the lung (A.). Infected uteri may contain fluid in the horns and oviduct (hydrosalpinx). Histopathological examination of the lungs may show peribronchiolar lymphoid hyperplasia (B.). Care should be taken not to confuse the bronchiole-associated lymphoid tissue (BALT), which is normally present in rat lungs, with a lesion of mycoplasmosis. A purulent bronchopneumonia may also be present. Immunocytochemical techniques can also be used to identify the organism on tracheobronchial histologic sections.

E. Diagnosis: The mycoplasma media needed for primary recovery must contain swine or horse serum and yeast extract supplementation. Commercially available mycoplasma media can be purchased for isolation of M. pulmonis. An ELISA is commercially available for serological screening for Mycoplasma pulmonis infections in mouse and rat colonies. Sera from animals older than 2 months of age are preferable since infected rats less than 8 weeks of age are often serologically negative. There is also a PCR test for M. pulmonis.

F. Treatment: The overt disease is suppressed by antibiotic therapy. Long-acting oxytetracycline (60 mg/kg subQ every 3 days), tetracycline (3 to 5 mg/ml water), and sulfamerazine (0.02% in water or 1 mg/4 gm food) have all been reported to reduce mortality. A carrier state will probably remain after treatment. Rats on research projects are usually not treated.

G. Control: Quarterly screening of animals in "at risk" colonies by performing ELISA on sera from adult rats and cesarian derivation and fostering of pups from infected dams are recommended control measures. Since intrauterine infection can occur, infection may persist despite cesarian derivation. Cultural and serologic screening by ELISA of fostered litters and foster dams will allow assessment of the success of the rederivation. Rigid sanitary measures are essential.

II. CAR Bacillus

A. Etiology: Cilia - Associated Respiratory (CAR) Bacillus is a filamentous bacterium of unknown taxonomy found parallel to and among the cilia of the respiratory tract. The bacterium is frequently found in rats concurrently colonized with Mycoplasma pulmonis; however, CAR bacillus is capable of causing respiratory disease as a mono-infection.

B. Transmission: Direct contact is the likely mode of transmission. The bacillus is not readily transmitted by fomites. The incidence of infection is not known.

C. Clinical signs: Chronic respiratory disease similar to mycoplasmosis have been described.

D. Pathology: The bronchopneumonia from CAR bacillus infection is similar to that of mycoplasmosis. The right middle lobe appears to be the most commonly affected site.


Peribronchiolar lymphoid hyperplasia with transmucosal lymphocyte migration as in mycoplasmosis is suggestive of CAR bacillus. Silver stains and immunofluorescent techniques will demonstrate the organism (arrow) in tissues.

E. Diagnosis: The inability to culture CAR bacillus in cell-free media and poor staining with aniline dyes make the diagnosis difficult. PCR can be used to identify the organism from nasal swabs collected from infected animals. A commercially available ELISA can detect an antibody response to infection.

F. Control: The disease is poorly understood, so control of infection is unknown at this time. Antibiotic treatment with ampicillin has been proven effective in mice. CAR bacillus often accompanies infection with Mycoplasma pulmonis, so antibiotic treatment may not resolve clinical disease. Identification of infected colonies and rederivation along with good husbandry would be reasonable control methods.

III. Streptococcal Disease

A. Etiology: Streptococcus pneumoniae is an alpha-hemolytic, gram-positive diplococcus.

B. Transmission: Direct contact and aerosol are the known routes of infection. Guinea pigs may carry the bacteria in the upper respiratory tract. Humans also may carry the bacteria in the upper respiratory tract but there is no direct evidence that humans and rats have shared streptococcal infections. The incidence of infection in rats is low.

C. Clinical Signs: Typical "sick rat" signs such as serous to mucopurulent nasal discharge, rhinitis, sinusitis, and conjunctivitis may be observed. Younger age groups are particularly affected.

D. Pathology: Fibrinopurulent pleuritis and pericarditis, fibrinous lobar pneumonia, consolidation of lung lobes, frothy, serosanguinous fluid in trachea, and otitis media are common necropsy findings. The fibrinopurulent nature of the exudate is characteristic of the bacterial infection. Histopathologic examination of the lungs reveals a fibrinopurulent bronchopneumonia.

E. Diagnosis: Diagnostic tests include gross pathology, Gram stain of tissue impression smear revealing gram-positive lancet-shaped bacteria in pairs (see phoito), histopathological examination of lungs (a fibrinopurulent bronchopneumonia); and culture of affected tissues on blood agar with observation of growth inhibition in the presence of optochin discs.

F. Treatment: Oxytetracycline at 0.1 mg/ml in the drinking water for 7 days has controlled mortality in epizootics but has not eliminated the carrier state. Penicillin and enrofloxacin may also be tried.

G. Control: The basic practices of good husbandry apply in controlling the disease. Do not mix rats from different sources. Do not house rats in the same room as guinea pigs. Reduce environmental stresses.

VI. Staphylococcal Dermatitis

A syndrome of ulcerated to scabby skin lesions on the dorsal cervical or cranial regions occur frequently in some rat colonies (A.). This syndrome appears to be seasonal with most cases occurring in the spring and occasionally the fall. Trauma to the skin from fighting, scratching, etc. is thought to be an inciting factor. In colonies of rats on dermal toxicity studies, the shaving of the skin as well as the substance application provides the skin irritation necessary to initiate scratching. In many cases, Staphylococcus sp., including S. aureus and S. epidermidis, have been isolated from the wounds. Since Staphylococcus sp. can be frequently isolated from the nasopharynx and feces of rats with dermatitis, the fastidious grooming and scratching activities of the rat provide a constant source of staphylococcal inoculum for the wound. The skin lesions are excoriations of varying sizes with a serous to sanguinous discharge. Successful treatment of the dermatitis with topical antibiotic or antibiotic/steroid ointments has been reported. Combination therapy of oral benadryl (10 mg/kg) and chloramphenicol (50 mg/kg) has resulted in resolution of ulcerative lesions. Length of therapy may be prolonged if the initial irritating stimulus is not corrected. Clipping toenails of the hind foot has allowed healing of the wounds without antibiotic therapy.

V. Pseudotuberculosis (Corynebacteriosis)

A. Etiology: Corynebacterium kutscheri is a gram-positive short rod.

B. Transmission: The bacteria are spread by direct contact. The bacteria is thought to be harbored in the nasopharynx resulting in a chronically colonized animal. A subclinical infection is the most common form of infection. Overt disease is precipitated by physiological stressors (disease, pregnancy, corticosteroids). The incidence of infection is unknown, but sporadic epizootics occur.

C. Clinical Signs: Once stressed, the rat may exhibit the typical sick rat syndrome (rough hair coat, hunched posture, anorexia) accompanied with dyspnea and an oculonasal discharge.

D. Pathology: Large, often coalescing, white caseated purulent foci are present in the lungs (A.). Unlike the disease in the mouse, lesions in organs other than the lungs are uncommon. Histologically, purulent foci are parenchymal (B.) and generally do not involve the large airways since the bacterium is believed to gain access to the lungs via the vasculature. Gram-stained lung sections or impression smears of lesions will reveal small gram-positive rods (C.).

E. Diagnosis: Culture of pulmonary abscesses on 5% blood agar provides the definitive diagnosis. A selective medium has been developed which enhances C. kutscheri isolation from nasopharynx and intestinal contents, sites of colonization in subclinically colonized rats. The FCN agar is brain heart infusion agar with 80 ug/ml furazlidone, 15 ug/ml naladixic acid, and 10 ug/ml colimycin. To date, there is no commercially available serologic test.

F. Treatment: There is no recommended antibiotic treatment based in part from the difficulty in identifying subclinically infected rats.

G. Control: Colonies can be replaced with uninfected rats, or cleaned up by identification and elimination of carrier animals and their contacts, or by cesarean rederivation.

VI. Tyzzer's Disease

A. Etiology: Clostridium piliforme is a gram-negative, obligate intracellular rod that produces spores.

B. Transmission: Infection is established via the fecal-oral route by ingestion of spores. Predisposing factors to disease include age (commonly 3 to 7 weeks) and physiological stresses such as concurrent infections, experimental manipulations, or poor housing conditions. Incidence of disease is low in the rat.

C. Clinical Signs: Subclinical infection is the most common form of infection in the rat. Clinical manifestations of Tyzzer's disease include anorexia, hunched posture, distended abdomen, rough hair coat and death. Diarrhea has not been reported in the rat.


D. Gross Pathology: A "fat rat" syndrome with a flaccid segmental dilatation of the intestine (especially of the ileum) has been described. The liver typically has multiple pale foci throughout. Circumscribed, greyish foci may sometimes be observed in the myocardium. Multiple necrotic foci in sections of liver and myocardium are often surrounded by a pyogranulomatous cellular infiltrate. Silver stains (Steiner or Warthin-Starry) will help deliniate the bacterium (arrow), which can be observed within the cytoplasm of viable cells bordering the necrotic foci.


E. Diagnosis: Since the organism cannot be propagated on artificial media, histopathologic diagnoses are made by demonstration of the bacillus in the enterocytes, hepatocytes or cardiac myocytes bordering necrotic foci in tissues stained with silver stains. A serological assay and a PCR assay have been developed to identify C. piliforme infected rats.

F. Treatment: Oxytetracycline at 0.1 mg/ml water for 30 days was reported to abate mortality of an epizootic in mice. Treatment is usually not warranted.

G. Control: Avoidance of stress and strict sanitation help prevent outbreaks. Spores are very resistant to deterioration in the environment and are resistent to most disinfectants except bleach. Cages and bedding should be decontaminated by autoclaving prior to routine washing.

VII. Other Bacterial Diseases

Rats are reservoirs for bacterial diseases that are pathogenic to man. Salmonellosis, especially Salmonella enterica serovars Enteritidis and Typhimurium have been diagnosed in research and pet rats. Salmonellae are Gram-negative toxin-producing enteric bacteria that are transmitted through contact with infected feces. Rats are frequently asymptomatically infected, and rarely exhibit systemic infection. Definitive diagnosis of infection is provided by culture on selective media such as selenite, brilliant green and MacConkey agars, with subsequent serotyping of the isolate. Another zoonotic pathogen harbored by rats is the agent of rat bite or Haverhill fever. The most common etiologic agent is Streptobacillus moniliformis, and rats carry S. moniliformis asymptomatically in the nasopharynx. The bacterium is a Gram-negative pleomorphic rod which requires media supplemented with 20% serum or ascites fluid for cultivation. The incidence of infection of either of these agents in laboratory rats is rare. There is no information about the incidence of infections in pet rats.

Public Health Significance: Humans ingesting Salmonella - contaminated food or water experience a transient diarrhea. Children or immunosuppressed adults are susceptible to more serious clinical disease from Salmonella infection. People infected with S. moniliformis develop irregular recurrent fever with lymphadenopathy, petechial hemorrhages, polyarthritis and endocarditis. Bacterial infections respond well to tetracycline therapy.

Kamis, 20 November 2008

Dead Rat Removal

Rats often die inside the homes and buildings where they live. Sometimes the death is a result of natural causes, and sometimes it's the result of homeowners or pest control companies using poison in situations in which trapping and exclusion should have been used as the control options. Whatever the cause, the result is always the same - a unbelievable stench! I know, I've smelled it many times. All dead animals smell, but rats have a smell in their own class. I always know a dead rat when I smell it - and you want to get it out of your home - NOW.

Orlando Rats is the undisputed expert at finding and removing dead rats. Our success rate at carcass location is second to none. I've been to several homes in which 2 or more other companies have failed to find the dead rat - and then I use my techniques and persistence to finally find it. No matter where I have to crawl or what I have to cut or pry open, I'll do it. I've found rats buried under insulation (see above), fallen down a wall (see below) in floor boards, in appliances, and almost anywhere. See my dead rat photo page for more photos, and proof that we're the best.

Prevention of rats is the best way to avoid having a dead rat in your home. Sometimes it's a dead rat that finally convinces the homeowner that they need the problem taken care of. The rat not only stinks for a long time, but it attracts flies and thus maggots, and thus an bunch of flies in your home a month later. I've seen plenty of cases in which people have moved out of their homes to friend's homes or hotels to escape dead rat smell - don't let it come to that, give us a call!

After we remove the dead rat, we spray the area with a special enzyme-based biohazard cleaner and decontaminant. This helps eliminate any pathogens or residual odor. We also inspect the home to find out how the animal got in, to find out if you have an existing rat problem, and we can treat that as well. We also perform Dead Animal Carcass Removal for other, larger animals as well.

Dead Rat Removal.............................................................................$219.00 - 269.00If you call us with a stench in your home, the cause could be a dead rat (or other animal). $199.00 or higher service fee to find and remove the dead rat, and repair whatever needed disassembly to get to it. In some cases, the job is extremely difficult, because the rat has died in a very hard to find/reach space, but we will find it. We are the best, bar none. In less than 3% of cases, the source of the odor will not be removed, due to architectural conditions beyond our control. In this frustrating case, a standard $89.00 service fee will still apply.

News Item: Dead Rats Stink Up Orlando AirportPosted Mar 21, 08 6:00 PM - Orlando Sentinel
(Newser) – Dead rats are stinking up a portion of Orlando International Airport, and the smell has workers crying foul. Construction crews renovating gates earlier this month scared the rodents into the airport, the Orlando Sentinel reports; exterminators followed, and after rats died in walls and ceilings the stench sent workers and passengers home sick and shut down a customs checkpoint.

Customs officials say employees cannot work under such conditions and that the airport is not doing enough to resolve the ongoing issue. Airport officials removed the carcasses, sprayed pesticides and cleaned with harsh chemicals, to little avail. While a spokeswoman insists the rats pose no health threat, others warn that the insects and droppings associated with rats could be dangerous.

How to Kill Rats Permanently


Many people ask me - how do you kill rats? What is the best method of rat control? Well, it's important to know that killing the rats is only part of the solution. Yes, you've got to kill the rats that are inside the house or building, but be aware that there's a lot more rats outside. The rats inside may be somewhat territorial, and as soon as you kill them, new rats will simply enter the house. Or, the population outside may just be very high, and you'll get a ton of rats inside no matter how many you kill. Remember, rats breed very quickly.




The important thing is to solve the entire rat problem completely, not just kill the rats. You can kill them and kill them and new ones will just keep coming. The real key to a permanent solution is in stopping them from getting into the building in the first place, by sealing off every last possible point of entry. For more information on this process, read the how to get rid of rats page. So once you've got the whole building sealed and you know that no more rats are going to get in, it's time to kill the remaining rats inside the house in order to complete the rat control project. I'll explore the possible methods here:

POISON: I say it over and over again just in case anyone misses it. Poison is the worst way to approach rat control. It's more harmful than helpful. It will never kill all the rats, only percentage of them. New rats will just come to take the place of the old rats. It's a never-ending cycle, and the pest control companies like it this way, so that they can keep their monthly or quarterly contract while never actually solving the problem. And to make things worse, the rats that are killed by poison will die in the attic or walls, and the smell they cause as they rot is hideous.


GLUE TRAPS: Glue traps suck, in my opinion. They don't work very well. In my observation, the are really good at catching rat fur, rat footprints, and the ocassional gnawed-off rat foot. Not any actual rats, though. Sometimes smaller rats. In which case the rat will slowly suffer as it dies. Then the trap is no good for use any more. In fact, there's a lot of types of traps out there, but none is as good as....


SNAP TRAPS: ....the best type of trap. It simply works the best. It's the most effective and efficient, and kills the rats instantly, and can fit in the nooks and crannies they inhabit, and be re-used, and everything about them is the best. There's really no reason to use anything else other than the old standard wooden snap trap. I guess the one drawback is safety - they can be a bit risky to use, if you're a novice. Some other traps might be safer.

TINY LASER GUNS: Tiny laser guns that have special motion tracking and heat seeking infrared capability, and which zap the rats with a bolt of high-intensity concentrated light exceeding 2000 degrees which vaporize the rats on impact may seem fun, but these lasers don't actually work very well because they are more of a science-fiction type device than a "reality" type device.


For rat control in the Orlando FL area, give me a call at 407.284.7081. You can also visit my friend's page Chicago Rat Control if you live in that area, or visit my other friend's Tampa Exterminator of Rats website for rat removal in the Tampa Bay area.
I also have friends that operate rat control businesses in other cities. For Austin Rodent Control, call A-Tex Pest. For Phoenix Rat Rodent Control, call Allen Animal. For LA Rat Control, it's All-City Rodent, and for Dallas Rat Control, it's Master's pest, which also has a Houston Rodent Control branch that specializes in wildlife and rodent removal.


Rat Desease

Here is information on some of the diseases caused by rats, as gathered from the Center For Disease Control & Prevention http://www.cdc.gov

Hantavirus Pulmonary Syndrome (HPS): Hantavirus pulmonary syndrome (HPS) is a deadly disease transmitted by infected rodents through urine, droppings, or saliva. Humans can contract the disease when they breathe in aerosolized virus. HPS was first recognized in 1993 and has since been identified throughout the United States. Although rare, HPS is potentially deadly. Rodent control in and around the home remains the primary strategy for preventing hantavirus infection.

Murine Typhus: Murine typhus (caused by infection with R. typhi) occurs worldwide and is transmitted to humans by rat fleas. Flea-infested rats can be found throughout the year in humid tropical environments, but in temperate regions are most common during the warm summer months. Travelers who visit in rat-infested buildings and homes, especially in harbor or riverine environments, can be at risk for exposure to the agent of murine typhus.

Rat-bite fever (RBF): Rat-bite fever (RBF) is a systemic bacterial illness caused by Streptobacillus moniliformis that can be acquired through the bite or scratch of a rodent or the ingestion of food or water contaminated with rat feces.

Salmonella enterica serovar Typhimurium: As its name suggests, it causes a typhoid-like disease in mice. In humans S. Typhimurium does not cause as severe disease as S. Typhi, and is not normally fatal. The disease is characterized by diarrhea, abdominal cramps, vomiting and nausea, and generally lasts up to 7 days. Unfortunately, in immunocompromized people, that is the elderly, young, or people with depressed immune systems, Salmonella infections are often fatal if they are not treated with antibiotics.

Leptospirosis: Leptospirosis is a bacterial disease that affects humans and animals. It is caused by bacteria of the genus Leptospira. In humans it causes a wide range of symptoms, and some infected persons may have no symptoms at all. Symptoms of leptospirosis include high fever, severe headache, chills, muscle aches, and vomiting, and may include jaundice (yellow skin and eyes), red eyes, abdominal pain, diarrhea, or a rash. If the disease is not treated, the patient could develop kidney damage, meningitis (inflammation of the membrane around the brain and spinal cord), liver failure, and respiratory distress. In rare cases death occurs.

Eosinophilic Meningitis: Eosinophilic meningitis is an infection of the brain occurring in association with an increase in the number of eosinophils, white blood cells that are associated with infection with worms that penetrate into the body. The organism most commonly causing eosinophilic meningitis is a rat lung worm called angiostrongylus cantonensis.

Taken from: http://www.orlandorats.com

Selasa, 14 Oktober 2008

Micro and Home-Based Businesses - Market Research

Glenn Muske PhDHome
Based and Micro Business Specialist

Tom woke up one morning with an idea for a new product. To his carpool friends, he asked if they would ever use such a product. Tom was doing market research.
Sally always wanted to have a small business. She knew what she wanted to do but could not decide where to locate. One day she happened to drive to a new area of town and noticed a vacant store that seemed like a good location. During lunch time she went to the library to see what she could find out about that part of town. Sally is doing market research.
Bob owned a printing service. While shopping for supplies at the hardware store, he noticed what items people bought. He wondered why they made the selections they did. Then he wondered why his customers made the decisions they did. To find out, Bob hired the students from a college marketing class to survey his customers. Bob is doing market research.
In the morning paper, Janice noticed a competitor had opened a store downtown. Since she had a client to meet that morning, so she decided to leave early and take a look at the store. Janice is doing market research.
Any good marketing book will contain numerous refer­ences on how a business owner must do marketing. Market research is an organized process to gather, analyze, interpret and utilize relevant information about the business environment for the purposes of making accurate business decisions.
Market research focuses on potential customers, existing customers, the competition, and the business environment. The ultimate goal of market research is business success. Market research provides information useful in developing short, medium, and long-term marketing plans. The objective of market research is to:
  1. Identify potential target markets
  2. Identify customer needs and wants
  3. Determine if the product or service meets customer needs
  4. Determine the best promotion technique for each mar­ket
  5. Examine the competition
These scenarios show that market research can be a formal or informal process. Asking questions to friends, rela­tives, or family is an informal method of market research, while hiring an individual or agency to do a survey in person, through written questionnaires, or by phone is a formal way to do market research. The data can be quantitative (some­thing that can be reduced to numbers) or qualitative (such as Janice’s observation of the open look of the competitor’s new store and the manner in which the owner is greeting each customer personally).
Market research also uses primary or secondary data in the analysis and decision making process. Primary data is collected directly for the business owner. It can be a formal process like Bob’s surveys performed by students in the mar­keting class, or an informal process like Tom’s questions of his carpool group. Primary data also is collected from sources other than people. Janice’s physical survey of the competition provides her with primary data. Secondary data is information collected and made available to the public to use as needed. Secondary data can be Census Bureau information, highway traffic counts, building permits issued, trade association sales figures, or chamber of commerce statistics.
Whether formal or informal, primary or secondary, the purpose of market research data is to help the business owner make better decisions. Using market research, the business owner can develop an accurate understanding of the potential customer. The goal of market research is to reveal unfilled needs in the form of a market niche, customers’ needs, a competitor’s weakness, or an unused marketing strategy. The ultimate goal is to increase the business’ sales and profits.Not all data collected is valuable to the owner. Surveying the customers who walk by a telemarketing business tells the owner very little. National sales statistics alone offer little assistance in a decision to open a store. The data collection and analysis must relate to the question the owner is trying to answer. Bob’s selected his own customers as the database from which to gather information; customers are one of the most valuable data sources for the business owner.
Should marketing research be done by all businesses includ­ing micro and home-based firms? Yes. While it is possible to operate a successful business without it, market research improves the business’ chances of success. Some business owners have been called “lucky” or have made good “edu­cated guesses.” This luck or successful educated guesses are often the result of observations of the business environ­ment – in other words, market research. The best market research programs, however, go beyond hoping to catch the right information. The best market research programs are carefully thought out and planned with a study question(s) in mind. Micro business owners typically have limited resources. Effective collection and use of market research data improves the chances of avoiding mistakes that can consume all those scarce resources.
Can a business owner do his/her own market research? Certainly the process can be learned and need not be difficult. Should the owner do the market research? When possible, it certainly is cost-efficient. However, like Bob’s use of students in a marketing class, there are ways to hold costs down. Market research does consume time. It also requires the ability to fully analyze the data. But the most difficult part of an owner doing his or her own market research is the ability to be objective. The owner may be too closely involved in the business to accept what the research reveals.
When deciding to do your own market research, at the end of this publication is a sample customer profile and competitor analysis. These are only two examples of the possible forms that can be used. Remember to structure research specifically to a certain business.Market research programs provide three types of informa­tion – about customers, about competitors, and in general. The following kinds of information may be learned in each area:
About Customers
Characteristics
  1. Demographics (age, where they live, where they work, race, gender, marital status)
  2. Socio-demographics (income, number of children, edu- cation, home ownership, lifestyle)
  3. Needs, wants, and desired benefits
  4. Past and future purchases (what, when, why, where, how much)
  5. Products and services that complement or substitute
Use of various media (radio, television, newspapers, magazines, Internet, etc.)

About Competitors

  1. Who they are
  2. What products and/or services they offer
  3. Price range of products and services
  4. Policies on returns, credit, warranties, etc.
  5. Special services
  6. Parking and store amenities
  7. Staff (experience, customer respect, customer focus)
  8. Promotions/advertising
  9. Image

General

The physical/geographical area (traffic flow, develop- ment plans, history, growth patterns)
The industry
The economy
SummaryThe purpose of market research is to help the owner gather information and make decisions – decisions about who may buy a product or service and about the competition. The information serves as a blueprint to guide future business decisions.To organize market research data, consider using a SWOT (strengths, weaknesses, opportunities, threats) format. When evaluating a business, what are its strengths (where is it a leader?) and weaknesses? When evaluating the environ­ment, where are chances for growth and what might slow the business?Market research identifies the available market, discovers the best method to reach the target market, and asks what the customer needs or wants. Market research is a simple, structured, objective way of learning about people – the people who will buy your product or service.

Resources

Bull, Nancy and Passewitz, Greg (1994) Conducting Market Research. Fact Sheet - CDFS-1252-94. Columbus, OH: Ohio State University Extension.
Gerson, Richard (1996) Marketing Strategies for Small Businesses. Washington, D.C.: U.S. Chamber of Com­merce.
Mowat, Barbara and James, Ted (1996) Right from Home. strategies.ic.gc.ca/cg1-bin/dec/
Torres, Nayda and Israel, Glenn (1991) Marketing Fact Sheet. Florida Cooperative Extension Service SS-FL18-08. Gainesville, FL: University of Florida.
Oklahoma Cooperative Extension Fact Sheetsare also available on our website at:http://osufacts.okstate.eduDivision of Agricultural Sciences and Natural Resources • Oklahoma State University

Health officials warn against rabid bats


Date: August 8, 2008
General questions: Patrick O'Neill, DHS, 971-673-1282
Technical questions: Emilio DeBess, DVM, MPVM, 971-673-1111

Oregon health officials are warning people to protect themselves and their pets from rabies after finding five rabid bats since the beginning of 2008."People can take two precautions to protect themselves and their pets from bats and rabies," said Dr. Emilio DeBess, public health veterinarian in the Oregon Department of Human Services State Public Health Division. "Never handle bats; and make sure your cats and dogs are up to date on their rabies vaccines."Rabies is common among bats, DeBess said. Bats, which are most active in warm weather, play an important role in the ecosystem, especially in controlling insects at night.
Oregon bats often eat mosquitoes and can catch over 1,000 tiny insects in an hour.“Unfortunately, bats often carry rabies,” said DeBess. "If you find a bat during the daylight hours, it is probably not healthy and should be avoided.”“Bats that don’t have rabies generally don’t fly into people,” said DeBess. “So if a bat touches you, think about rabies and ask your doctor about vaccination.”Of the sick and dead bats tested in Oregon during the last 10 years, about 9.5 percent have had rabies.
Other mammals in Oregon can be infected with rabies from bats."Vaccinating pets against rabies protects them and provides a buffer zone between humans and rabid wild animals,” he said. “And, sadly, if a pet is unvaccinated and is exposed to rabies, the recommendation is that it be euthanized."Nationally, twice as many cats as dogs are reported to have rabies each year, underscoring the need for better vaccination coverage among cats, according to DeBess.
Rabies is an infectious viral disease that affects the nervous system and is almost always caused by exposure to a rabid animal.
Exposure is usually through a bite but can also occur through scratches. It is almost always fatal once symptoms begin.Human rabies is rare in the United States with two to six cases per year. But animal bites are very common and, as a result, thousands of people receive rabies post-exposure vaccinations each year, underscoring the importance of education and prevention, DeBess said.Medical therapy for someone who has been exposed to rabies averages more than $3,000.
taken from : http://www.oregon.gov/DHS/news/2008news/2008-0808.pdf

Terrebonne-area residents will discuss Lower Bridge Mine

Date: August 4, 2008
General questions: Patrick O’Neill, 971-673-1282
Technical questions: Karen Bishop, 971-673-1219

Residents of the Terrebonne area will have a chance to discuss health concerns about the Lower Bridge Mine during an informational meeting beginning at 6:30 p.m., Aug. 13, at the Redmond Senior Center, 325 NW Dogwood Ave., in Redmond.The meeting, sponsored by the Oregon Department of Human Services Public Health Division, will begin at 6:30 p.m. and include presentations from Oregon Public Health Division’s Environmental Health Assessment Program (EHAP), and Oregon Department of Environmental Quality (DEQ). A question and answer session will follow.
Before the meeting, representatives from EHAP, DEQ, and the Department of Geology and Mineral Industries (DOGAMI) will be on hand to answer questions informally during a drop-in informational session beginning at 5:30 p.m.The Lower Bridge Mine is a former surface mine on a 600-acre site near Redmond. It was used from 1930 to 1958 to mine diatomaceous earth. The focus of the meeting will be to provide local residents an opportunity to communicate concerns related to possible health risks from living near the site.
EHAP will also describe how the health assessment process for the site will be conducted. In addition, staff from DEQ and DOGAMI will be available to address questions about the site history and plans for environmental clean-up.For questions regarding the meeting contact Karen Bishop either by telephone: 971-673-1219, or by e-mail: karen.bishop@state.or.ustaken from : http://www.oregon.gov/DHS/news/2008news/2008-0804.pdf

Jumat, 10 Oktober 2008

State epidemiologist says data supports restaurant calorie listing




Date: July 30, 2008
General questions: Patrick O'Neill, 971-673-1282
Technical questions: Dr. Mel Kohn, 971-673-1071

Dr. Mel Kohn, Oregon state epidemiologist, praised efforts requiring some Multnomah County restaurants to post the calorie contents of menu items.
Kohn, with the Oregon Department of Human Services State Public Health Division, said recent studies show that listing calorie counts on menus is an effective way to help control obesity.
“Obesity is the leading emerging public health issue that we face as a state,” Kohn said. “If we don’t address the rise in obesity, attempts at fixing our health care system are likely to be unsustainable.”
The Multnomah County Board of Commissioners, meeting as the county’s board of health, has proposed a nutrition labeling regulation for about 90 chain restaurants in Portland and Multnomah County.
The proposal is similar to rules going into effect in Seattle and New York.
Kohn cited two recent Oregon reports that have recommended providing calorie information to customers at the point of purchase as a way to help prevent obesity.
The “Statewide Physical Activity and Nutrition Plan, 2007-2012,” prepared by the Nutrition Council of Oregon and the Oregon Coalition for Promoting Physical Activity, and “Promoting Physical Activity and Healthy Eating Among Oregon’s Youth,” by the Oregon Health Policy Commission, both found health value in listing nutrition information for customers at the point of purchase.
Kohn said a study of customers at Subway restaurants, which provide nutrition information, found that diners who reported seeing the information averaged 52 fewer calories than those who did not report seeing it.While 52 calories may not seem like much, Kohn said the impact is substantial when spread across the large number of customers who eat at chain restaurants.
“This study provides good evidence that nutritional information at the point of purchase influences consumers’ buying habits in a way that reduces their calorie intake,” he said.Oregon health officials are considering establishing a statewide nutrition-labeling rule when the state’s food code is updated, beginning in 2009